Campaign Planning and Management
We have established partnerships with some of the leading experts in the Direct to Customer business. We combine the following to ensure your DRTV campaign is a successful one:
- Years of Experience
- Analytical Planning
- Creative Marketing
- Managerial Expertise
- Valuable Professional Relationships
Critical to our media and campaign management is timely updates and reporting, consistent monitoring, and analysis of all data metrics. We provide accurate accounting and benchmarking of product sales against revenue generated as well as effective determination of “Upsell” product value. Most importantly, we assess each media campaign to insure that all projections are being evaluated.
Our media specialists are experts in mining all media data to not only evaluate Media Equivalency Ratio’s (MER)‘s, and Cost Per Order (CPO). But they also review customer demographics, geography of media placement (DMA), and product sale performance. This combination of effective media negotiation, acquisition, and strategy services with intuitive, leading edge analytical and targeting experience – makes Shore Brand Media the BEST choice!