Benefits of Corporate Video Production

Today’s companies are ready to spend money on corporate video production so that they can market their product to a wider audience. It is one of the most popular marketing strategies used by companies today. But does it really work? What are benefits of corporate video production, New Jersey?

Few Benefits of Corporate Video Production

When you contact Shore Brand Media, located in Asbury Park, NJ, to promote your company, there are many strategies they consider. Corporate video production is a popular way of marketing and has shown immense growth in the last couple of years. Here are some of the benefits of corporate video production with Shore Brand Media.

  1. Clear Information: Videos help to provide clear information about your product. Most people find it very difficult to browse through various web pages to understand about your product, but with a HD quality video, they just have to press the “Play” button and they can get all the information they want.
  2. Tell Your Story: Videos help you to tell your story to the public so that they are aware about your company. You can easily explain to the general public the benefits and advantages of your product through a video file. People these days don’t have the time or patience to read lengthy articles in the print media and understand it.
  3. Social Media Sharing: One of the most important benefits of producing marketing video is that it can be shared via social media and reach more eyes. People who watch your video will put comments and suggestions that help to improve your brand value and overall business.
  4. More Effective: Video marketing is considered more effective as the organization can easily convey their messages to the general public. It is one of the easiest ways to create awareness about your product and build brand image. A corporate video production in New Jersey with Shore Brand Media helps an organization to increase revenue as it will promote your product in various markets. The reach of corporate video is incomparable to other modes of marketing.
  5. Creativity: In print media, there is a limitation to the amount of creativity you can put in. But when it comes to a corporate video, there is no limit to the creativity (other than budget, of course). You can add various graphics, images and text to make your marketing video more eye catching and interesting.

For professional corporate video production in New Jersey, Shore Brand Media can help you out. Call them today at (732)-455-3551, to set up a free consultation. Their team will work with you to develop a marketing plan plan that will soon have your product a household name.

Informercial Writing

So how hard can it be right?

You have a product, you have a great demo person or show host to explain the product, a great producer to make the show, and you’re a smart person, so why do you need an infomercial scriptwriter? After all, the thing practically writes itself. Well, practically. While it may, on the surface look like a pretty straightforward presentation, an infomercial, when done right is actually a complex hybrid between traditional advertising and behavioral science.

The learning curve for writing infomercials is often pretty steep, taking at least 5 or 6 shows over a period of a couple of years to get the hang of the format. Learning when to give the viewer story and emotion to get them engaged in the product, when and how to let them know that the moment for action is approaching and finally when to take that action.

Think of the process in these terms, a television show, like CSI for instance, has to engage the viewer through visuals, story and the actors performance enough to get people to sit and watch the entire 48 minutes of the show. No easy task right? After all television series are cancelled all the time. An infomercial’s job is to not only get people to watch, but also must get them to take action, either by picking up their phone or getting onto the computer. Then, if that’s not enough, the viewer more often than not has to spend money.

All in just 28 minutes and 30 seconds! Take that CSI!

Infomercials are not passive; they must be exciting, entertaining, informative and compelling. They must contain informative elements of the product that explain the product fully without the show becoming simply a dry documentary. They must contain sales points that give the products features and benefits in a way that inspires the viewer to move without becoming a video version of a carnival barker. Most of all, infomercials must be inspirational, they must convince the viewer that their lives, as good or as bad as they might be, will become better when they pick up the phone or turn on their computer and buy the product. 

At Shore Brand Media, we know that the difference between someone who writes infomercials and someone who doesn’t is the knowledge of when and how to best approach not just selling the product, but selling the viewer. A seasoned infomercial writer knows how to make the connection between where the viewer is and where the viewer wants to be and how the product will get the viewer to that magical place.

Increase Your Marketing Potential With Corporate Video Marketing

Video has swiftly become the new linchpin in online marketing. It makes sense as almost every internet user watches video or accesses a video site every day, so it is wise for companies to tap into this. If you are worried that producing a corporate video for marketing will be too expensive or time consuming, then you can let a professional production crew from Shore Brand Media do the hard work for you.

Why Online Video?

It takes as little as a few seconds to make an impression on a person and for them to make a decision on whether or not they are going to buy or use a product. This gives you very little time in which to impress and attract your potential customers. Video is one ideal way to draw them in as it is harder to ignore than text or images alone. A person speaking in a video or demonstrating your product or service will be much more effective than a call to action in an image or a piece of text.

Why a Video Production Company?

Hiring a production company for corporate video marketing means you will not only have access to professional equipment, staff, and actors, but also experts in video advertising. If you want to also use their marketing strategy service, they can help you to not only produce your video but also advise you on how to get it seen by as many of your core audience as possible. The best companies will work with professionalism with friendly customer service, deadlines always met, and the individual company’s needs always in mind.

The Value of Good Ideas

A lot of corporate video marketing can become generic and boring and fail to attract new clients or make a name for a company. Therefore, it is important to choose a production company full of creative minds and strong, unique ideas who can produce a one-of-a-kind video. This will go much further to making your company stand out, especially important in an oversaturated marketplace with lots of other videos already available to view. They will be able to come up with a number of concepts for you to discuss and choose from and produce your chosen idea to the highest industry standard.

If you haven’t yet tapped into video marketing for your business, have a look at production company show reels to see how they can help your company or product reach more customers or clients than ever before.

What can you do in 15 seconds?

What if you have a product that you want to advertise?

Can you really catch someone’s attention if you only have 15 seconds?

Traditional advertisers think so. According to Nielsen, the number of 15-second commercials has risen over 70% since 2005, and there’s every indication that number will go higher. The driving force in the 15 commercial is three fold. The number one reason is of course, money; shorter production time, shorter editing time, and cheaper media rates. The second reason is tied to the first in that because the add rates are generally less, you can run a 15 second commercial more often. More views by consumers means more sticking, which means the consumer is more likely to respond.

The third reason, and by far not the least is the rising influence of web advertising as a driving force in product sales. According to a report by the accounting firm of Price-Waterhouse, Coopers; First Quarter 2012 Ad Revenues (the most current data) set a new peak of 8.4 Billion dollars (US), which was a 15% increase from the same quarter of 2011. Now, the truly mystifying aspect of those numbers is the relative lack of Direct Response web advertising. The prevailing sensibility with most DR agencies is still; Television, Television and more Television.

At Shore Brand Media, we think your commercial deserves better.

That’s why when we produce your commercial, we’re not just thinking television, but we’re also concentrating on web and second screen viewing as well. That means prospective buyers watching video or surfing the web on their computers, ipads, phones or e-readers see your product. And the 15-second commercial is the perfect vehicle for both.

So whether we’re creating a full commercial package beginning with a traditional 2 minute DR spot with shorter version for multiple media choices, or a 15 second television/web ready commercial. The Team at SBM has one goal. To give you the best chance available to sell your product.